With the Coronavirus taking over and businesses left and right are closing, is it still a good time to market your plumbing business?
If you're still open and offer emergency services, then yes and its a great time too since more people are inside and on Facebook more than ever
So here are some low-cost ways to market your plumbing business during this crisis. All these tips will not only get your name out there, but inform your customers so you show how much you care about their safety.
So number #1, inform your customers of your current business status.
The first thing you want to do is to tell your customers whether you're open for business or not doing this time. Most importantly, you want to tell if you are offering emergency services currently. If you aren't offering any emergency services, let customers know who to reach out to where they can get those emergency services.
If you are still servicing during this time, be sure to list out safety measures that you wish your customers to take. For example, simply asking your customers to wear gloves, which you can provide, or to be sure that their hands are washed and clean. It can be a great way to ensure that you and your employees are safe during this time of outbreaking.
You can also state the measures you are taking to ease the customer that you arent bringing in the virus
#2 Use content marketing to your advantage.
So what content marketing is, its using pieces of content and then distributing it to get new people to not only be educated, but to be educated through you, and that builds more trust, it builds more authority, and it's a lot more likely that that customer chooses you for their next plumbing service instead of another competitor.
At this point in time, you want to focus on content that talks about what they should do if
They find themselves in an emergency situation in regards to their plumbing or heating,
What they can do while they wait for professional services to come
Signs that something about their plumbing is off
Easy how-to fixes that they could implement on their own if they can't get a service provider to come and fix it for them.
Also, letting them know when to actually call a professional plumber like you is a great piece of content to put out. So for example, some content ideas you can do is five ways to fix a clogged drain without calling a plumber.
This may seem counterintuitive, but if you help the customer fix a clogged drain and they relate that to you, they're going to follow you because of it, and then when something more serious comes along, then they're going to be the ones to call you when that more serious thing comes about.
And with all the toilet paper that's getting bought up and (not) used, you can have something that describes how to make sure that your toilet doesn't get clogged with all the toilet paper that people are buying!
If they have any sewage problems from all the toilet paper that's going through it, that they will call you if you offer emergency services!
Other content ideas could include ways to prepare so that dire emergency situations don't happen, or what to do to mitigate the damage of a water pipe bursting or other common problems that happen that could easily be fixed by one person.
At this point, during this time, people are going to be at home, they're going to be on their computer, they're going to be online instead of working from home like they're supposed to be doing.
So use this to your advantage and distribute our content because you're going to get more eyes than ever to see that content. And with overall fewer advertisers on Facebook, you can run a simple Facebook ad, and just show off that content and distribute that.
If you don't know how Watch this step by step guide here
#3 Get more reviews from your current customers.
So since more people are online, they have more time to, you know, leave reviews. Maybe you've asked them for a review before, but, you know, they had to go to work or they had to do something that involved them being outside the house.
Now that everyone's self-quarantined and stuck inside their houses, sending them a simple email asking for reviews on multiple sites like Angie's List, Yelp and Google, the three biggest review sites for plumbers, can really help drive in more customers and drastically improve your online reputation as well, which is vital if you want to stay in business.
So by simply sending emails to your customers asking for a review and leaving a link and instructions, they'll be more than happy to do it as around 85% of customers, when asked, will leave online reviews for your business.
If you would like a way to automate this so you don't have to do any manual work to do this,
Simply contact me by clicking here and I can get you set up in as little as 24 hours.
# 4 Facebook/Google ads (They're Cheaper Now, Heres Why)
So with many businesses shutting down and social distancing coming into play, the plumbing industry has a lot more room to advertise on Facebook. That's because less overall advertisers are going to be on the platform, thus allowing you to win more ad auctions on Facebook. And overall, if your ad is good, Facebook's going to show your ad for cheaper.
Google ads, while more expensive, is going to somewhat be the same way, especially when it comes to the local area, although don't expect huge price decreases with Google because, as you most likely know already, keywords for plumbers can be expensive. But there are multiple things you can do to drive down the price of that keyword by focusing on some Google optimizations.
So that is four ways to market your business during this time of a Crisis. This was specific for plumbing, but this can be applied to any business so share it with them so they know what to do!