10 Copywriting Tips That'll 10x Your Ad performance and will 2-3x your sales/appointments
These Facebook ads copywriting tips are going to revolutionize your Facebook ad.
Copywriting is one of the most important aspects when it comes to Facebook ads because think about, if you've already hooked them with the image that you have and you know you have good targeting, the words you say is going to decide whether someone just skips over your ad, or they're going to actually click on your ad and become a lead, buy what you're selling, go to your website, et cetera.
Therefore, it's really important that your Facebook ad has some great ad copy that converts well, that people want to engage with it, and become a lead or become a sale.
So, the first tip I want to give you is to
#1 call out your audience.
Let's think of this example: let's say you're in a crowd full of people.
Let's say you're in New York City walking through Times Square, and you hear someone yelling, "Hey, hey, hey." Some people might look. Even if they do look, they're not going to really pay attention to it.
But imagine if someone yells, "Hey, your name." Then they're going to be more curious. They're going to actually look around to see, all right, who called my name?
They're going to be more attentive and more aware of it.
You could do something similar to that on Facebook. You can't say, "Hey, this person's
name," because we don't have that power yet with Facebook ads, and that would be a little bit too invasive, I'll be honest, but you can still say, "Hey, are you from Boston?" Or, "Hey, are
you a person who likes to go to the gym?" You can call out the local area that the person's in, or you can call out the trait that persona has because if you did your marketing research, you
should know the persona, you should know the traits that your target customer has.
Definitely call them out in your Facebook ad because then that's the hook that's going to make them keep scrolling through and reading your fabulous ad copy.
Okay, before I get into the next tip, did you know that 88% of people are more likely to believe what you're saying and more likely to be invested in what you're saying if you use a
percentage? That is my second tip.
#2 Start off with a fact or a statistic
that's going to blow people's mind or is very thought-provoking. You an simply just look up a fact on Google, so you can say something like, "65% of people don't go to the gym. Don't be one of those 65%
of people. Sign up immediately." Humans are more likely to recognize and believe factual statements if you give a number percentage, like I did before I gave you this tip. Once people
read that factual statement that you have that's really mind-blowing, people are going to be like, "Oh, wow, really?" Then that's also a really good hook for people to read the rest of your
copy that's going to lead them to become a lead, give their name or email address, or go to a website to become a sale.
#3 Use Action words.
You want to use words that are very active or provide a result that people want to achieve. For example, you should use words like easy, proven, get results, fast. These are words that get people to take action because of it makes it seem like it's not that much of a process to them.
For example, if you say, "Easy," people are going to think, oh, okay, this is easy. That means anyone can do it.
This means that I can definitely do it. When you say, "Fast," people don't like to wait for things anymore, hence why Amazon has two day Prime shipping. If you say, "Fast," then people are like,
okay, if I implement the strategy, I can get results in as little as 24 hours, or in as little as five minutes.
Aside from that, you can also have, "Get these results in 20 minutes or less," because
people are like, oh, okay, if we can do this and get results in 20 minutes, I'm more likely to do this, and then they're more likely to actually take whatever you're serving to them.
#4 Try to bring out emotion.
You want to use words like feel, warmth, comforting. Words that get people to feel a certain emotion in a positive light, or even in a
negative light, but if it's in a negative light, you want to make sure that you transition it, so that the final emotion is if you get this product or service, you're going to go from this
negative emotion that you're feeling right not to this positive emotion. Then you can paint a picture, like saying, "Oh, imagine not having to deal with this issue that you're having. This
product or service can alleviate all the problems with this issue, and more, and in the end, you're going to be happy, go-lucky, Betty," or whoever you are, "and you're going to feel a lot better once you've used this product."
#5 Tell a story.
You may have heard of this, you may have not, but stories sell. Let's say you're watching a Nike commercial. You see a kid, let's say, get beat up or he doesn't make the team, or whatever, and then he trains hard, he trains harder, and harder, and harder until he finally makes the team, and then lo and behold, he's the next LeBron James.
Stories like that really do work because people can relate to that story.
For the Nike example, people can relate not making a team, especially people who play sports. Let's say if you're selling a financial product, people can relate not having a money at a specific time in their life, so if you can portray a story of a person who starts off of where your customer is,
but then throughout the journey they use your product or service, and the story explains how the customer went through that journey with your product or service. They can see the end result.
This ties in with the emotional state, how much happier they are, how much better their life is, and that's thanks to your product or service that you offer.
#6 Tap into their pain points.
You pretty much just want to go straight at it, hit them right in the heart, and bring out the pain points that they're feeling. So, for example, you can say something like, "As a real estate agent, you've probably heard it all: go cold call, go door-to-door," do all this stuff, but then you're just simply not getting seller leads or buyer leads.