10 Copywriting Tips That'll 10x Your Ad performance and will 2-3x your sales/appointments
These Facebook ads copywriting tips are going to revolutionize your Facebook ad.
Copywriting is one of the most important aspects when it comes to Facebook ads because think about, if you've already hooked them with the image that you have and you know you have good targeting, the words you say is going to decide whether someone just skips over your ad, or they're going to actually click on your ad and become a lead, buy what you're selling, go to your website, et cetera.
Therefore, it's really important that your Facebook ad has some great ad copy that converts well, that people want to engage with it, and become a lead or become a sale.
So, the first tip I want to give you is to
#1 call out your audience.
Let's think of this example: let's say you're in a crowd full of people.
Let's say you're in New York City walking through Times Square, and you hear someone yelling, "Hey, hey, hey." Some people might look. Even if they do look, they're not going to really pay attention to it.
But imagine if someone yells, "Hey, your name." Then they're going to be more curious. They're going to actually look around to see, all right, who called my name?
They're going to be more attentive and more aware of it.
You could do something similar to that on Facebook. You can't say, "Hey, this person's
name," because we don't have that power yet with Facebook ads, and that would be a little bit too invasive, I'll be honest, but you can still say, "Hey, are you from Boston?" Or, "Hey, are
you a person who likes to go to the gym?" You can call out the local area that the person's in, or you can call out the trait that persona has because if you did your marketing research, you
should know the persona, you should know the traits that your target customer has.
Definitely call them out in your Facebook ad because then that's the hook that's going to make them keep scrolling through and reading your fabulous ad copy.
Okay, before I get into the next tip, did you know that 88% of people are more likely to believe what you're saying and more likely to be invested in what you're saying if you use a
percentage? That is my second tip.
#2 Start off with a fact or a statistic
that's going to blow people's mind or is very thought-provoking. You an simply just look up a fact on Google, so you can say something like, "65% of people don't go to the gym. Don't be one of those 65%
of people. Sign up immediately." Humans are more likely to recognize and believe factual statements if you give a number percentage, like I did before I gave you this tip. Once people
read that factual statement that you have that's really mind-blowing, people are going to be like, "Oh, wow, really?" Then that's also a really good hook for people to read the rest of your
copy that's going to lead them to become a lead, give their name or email address, or go to a website to become a sale.
#3 Use Action words.
You want to use words that are very active or provide a result that people want to achieve. For example, you should use words like easy, proven, get results, fast. These are words that get people to take action because of it makes it seem like it's not that much of a process to them.
For example, if you say, "Easy," people are going to think, oh, okay, this is easy. That means anyone can do it.
This means that I can definitely do it. When you say, "Fast," people don't like to wait for things anymore, hence why Amazon has two day Prime shipping. If you say, "Fast," then people are like,
okay, if I implement the strategy, I can get results in as little as 24 hours, or in as little as five minutes.
Aside from that, you can also have, "Get these results in 20 minutes or less," because
people are like, oh, okay, if we can do this and get results in 20 minutes, I'm more likely to do this, and then they're more likely to actually take whatever you're serving to them.
#4 Try to bring out emotion.
You want to use words like feel, warmth, comforting. Words that get people to feel a certain emotion in a positive light, or even in a
negative light, but if it's in a negative light, you want to make sure that you transition it, so that the final emotion is if you get this product or service, you're going to go from this
negative emotion that you're feeling right not to this positive emotion. Then you can paint a picture, like saying, "Oh, imagine not having to deal with this issue that you're having. This
product or service can alleviate all the problems with this issue, and more, and in the end, you're going to be happy, go-lucky, Betty," or whoever you are, "and you're going to feel a lot better once you've used this product."
#5 Tell a story.
You may have heard of this, you may have not, but stories sell. Let's say you're watching a Nike commercial. You see a kid, let's say, get beat up or he doesn't make the team, or whatever, and then he trains hard, he trains harder, and harder, and harder until he finally makes the team, and then lo and behold, he's the next LeBron James.
Stories like that really do work because people can relate to that story.
For the Nike example, people can relate not making a team, especially people who play sports. Let's say if you're selling a financial product, people can relate not having a money at a specific time in their life, so if you can portray a story of a person who starts off of where your customer is,
but then throughout the journey they use your product or service, and the story explains how the customer went through that journey with your product or service. They can see the end result.
This ties in with the emotional state, how much happier they are, how much better their life is, and that's thanks to your product or service that you offer.
#6 Tap into their pain points.
You pretty much just want to go straight at it, hit them right in the heart, and bring out the pain points that they're feeling. So, for example, you can say something like, "As a real estate agent, you've probably heard it all: go cold call, go door-to-door," do all this stuff, but then you're just simply not getting seller leads or buyer leads.
Then you can say that your product or service can help you alleviate that pain point and get rid of it, so it's like a thing of the past, and then they will be at a better state if they do it.
To discover what your customer's pain point is, again, do your market research, which I talk about in a lot of my videos on my youtube channel.
Then once you find out those pain points, make sure you bring it out in the ad as well, so that the customer can face the facts of that pain point, but then you come in as the hero, offering a better product or service that's going to help alleviate their pain point.
#7 Tell them the benefits, not the features, the benefits of your product or service.
What are the features versus benefits? Features is pretty much what your product is. Take, for example, a car. A feature will be it has bumpers, it has headlights, it has a steering wheel, it has wheels. Those are the features of the cars, but yeah, that's all well and good that it has those features, but what are the benefits? The benefits of a car is it can get you from point A to point B.
With the headlights, instead of saying, "HD, ultra-bright light headlights," you can say something like, "You can see 20 miles ahead," which I swear some of these cars' headlights actually can because they blind me every time their headlights go into my eyes when I'm driving, but that's beside the point.
Anyway, that's a benefit. People can see, let's say, 20 miles or 20 feet ahead of you, ahead of themselves, with the headlights. With the wheels, you can say that they break ultra-fast, within three seconds when you're going 60 miles per hour, so that way you can break any time you need to, just in case a kid walks onto the road.
This involves a really good understanding of your product or service. You don't want to pretty much say the features of your product or service. For example, in my case as a digital marketer, I don't want to say something like, "Oh, you'll be able to get leads." You want to say the benefit that they have.
You want to say you won't have to worry about where your next income is going to be coming in. You're not going to have to spend time cold-calling, cold-calling, cold-calling because you have people coming right into your door wanting your service and wanting to pay you for those services.
Just make sure you emphasize the benefits, not the features. No one cares about the features, they care about the benefits that they're going to get from using your product or service.
#8 Relieve objections
anyone has about using your product or service. So, with any product or service, there's always going to be objections. There always a reason of why a person shouldn't take action, and they should just stay in the comfort zone that they're in. For example, I'm just going to go with digital marketing.
A lot of objections I get are what if this doesn't work? I have tried digital marketing before, it didn't work, and I've not been able to get leads with digital marketing. You're scamming, you're a hoax. Get out.
I usually can relieve objections with a question. So, usually, if I get something like that, of people just not trusting my service, or not wanting to go into digital marketing, I just say, "Okay, if you're not going to do digital marketing, what else are you going to do that's going to be getting you, clients, in a consistent manner?"
They usually don't have an answer for that, and then they're like, "Oh, yeah, you're right. I'm not doing any other way to get leads." Then I also say, "Okay, imagine if I could get you one sale on, let's say, selling a house, for example. Then how much money would you make?"
They'll be like, "Oh, okay, I can make this much amount of money." You can't really do that in the ad, that specific example, but if you know the objections that people are going to have with your product or service, call our the objection, and then say why the objection just doesn't matter or how your product or service actually doesn't have that objection.
#9 Test long or short copy.
So, what long copy is is just pretty much, you've probably seen it on Facebook before, is where it seems like the person literally wrote a book just saying all this information. Usually, people use long copy to tell a story, or just say more of the benefits that their product or service actually offers.
A lot of people use short copy. I personally like short copy because it's a lot less work, and also it gets straight to the point very fast, and from my experience people really don't like to read. It's good to test both of them just to see which one works because with long copy, if people are actually engaging in reading it, then they're more likely to go with your product or service.
With short copy, people aren't really engaged with you, so it's literally just a flimsy decision whether they're going to actually click on the link and become a lead or become a sale.
#10 Have a call to action, otherwise known as a CTA,
Don't worry I have one last bonus tip for you too.
So many marketers get this wrong, and so many marketers don't do this. They'll have this amazing copy, and the customer's going to read it, and be like, "Oh, cool, this is awesome," but they're not going to tell the customer what to do next.
It's literally a waste.
You did all this great copy, you hooked them, you got them very interested in your product, but if your customer's not going to know what to do next, they're going to take the safer option and just keep scrolling through Facebook, or Instagram, or wherever you have them.
Be sure to tell them to click on the link below to book your appointment, or to see more information, or to learn more. It's something as simple as that, but many marketers, even big ones, actually do still miss this.
Bonus Tip: Use Scarcity
People like to lollygag and really not take action if they know that they have time to wait or if they don't have to,
but if you say that I'm only doing this for, let's say, three more days, or I'm having this flash sale, or it's this weekend only, people are more likely to take action because they don't want to miss out.
Therefore, since they don't want to miss out, people are going to get your product or service right there in that moment.
The last tip I want to give you guys is to be sure to like this video and subscribe for weekly updates on this blog!
So that way you get more copywriting tips. I plan to do some more of these in the future, and also know the different components of Facebook ads and digital marketing in general, so that way you can be the best digital marketer you can be, and join the Smart Marketing Gang.